Ecomomic & Business Development

Economic & Business Development

Digital Ready Businesses

Watch this introduction to online presence strategies

Purdue Extension Community Development’s Digital Ready initiative advances the capacity of small businesses to strengthen their knowledge and application of broadband strategies.

Through interactive workshops and online courses led by a statewide team of Purdue trainers, participants learn about the importance of the digital economy, how to incorporate digital strategies into the work place and build technical knowledge.

Overview

Expanding Your Business’s Online Presence

Recent studies highlight the economic benefits of broadband adoption by small businesses. Since most new jobs in Indiana are created by existing businesses with less than 100 employees, establishing and expanding their online presence is critical to remain competitive.

Narrowing the digital divide requires efforts to strengthen digital literacy, enhance the awareness of digital tools and encourage adoption by consumers and workers. Our basic/intermediate level educational products help advance broadband applications by entrepreneurs and small businesses.

We currently offer in-person workshops on strategies for entrepreneurs and small businesses to grow their online business presence in these counties: Bartholomew, Cass, Harrison, Lake, LaPorte, Marion, Orange, Posey, Spencer, Steuben, Tippecanoe, Vigo and Wells.

View our calendar for a list of scheduled workshops. If you do not see one offered in your county, let us know which workshops you are interested in here and an Extension educator from the county will get back to you about availability of face-to-face workshops. Please keep in mind that availability of workshops in neighboring counties is not guaranteed for the time being. In late 2018 we will expand workshops to other counties in Indiana and begin offering the courses online, in addition to in-person.

Before participating in a workshop, we recommend you view a short Introduction to Online Presence Strategies video and take these two online courses: Internet Basics and Internet Safety.

Workshop Prerequisites

Small Business Workshops

  • Claiming Your Bubble: Map platforms, review sites and more!
  • Planning Your Website: Do you know what a good website takes?
  • Introduction to Email Marketing: Learn how to reach customers’ inboxes
  • Email Marketing Analytics: Evaluate your email reach
  • Social Media Introduction & Platforms: What is it and where is it?
  • Social Media Plan & Content: How do I use it for my business?
  • Social Media Analytics and Marketing: Evaluate your reach and paid marketing

Resources

Team

Name Job Title Email
Bo Beaulieu Community Development Program Leader ljb@purdue.edu
Roberto Gallardo Community and Regional Economics Specialist robertog@purdue.edu
Roberta Crabtree Extension Educator rcrabtree@purdue.edu
Annie Cruz-Porter Community & Regional Development Specialist acruzpor@purdue.edu
Emily Del Real Program Coordinator edelreal@purdue.edu
Mary Foell Extension Educator mfoell@purdue.edu
Cheyanne Geideman Marketing & Communications Coordinator cgeidema@purdue.edu
Tanya Hall Regional Extension Educator tjhall@purdue.edu
Nicholas Held Purdue Extension Educator nheld@purdue.edu
Amanda Mosiman Extension Educator bailey1@purdue.edu
Tamara Ogle Regional Extension Educator togle@purdue.edu
Jerry Shafer Marketing Specialist-Agriculture jwshafer@purdue.edu
Heather Strohm Community Development Regional Educator strohmh@purdue.edu
Kristi Whitacre Extension Educator kwhitacr@purdue.edu

Contact

To learn more about Digital Ready, contact:

Roberto Gallardo

Roberto Gallardo

Community & Regional Economics Specialist

robertog@purdue.edu
765-494-7273

Emily Del Real

Emily Del Real

Program Coordinator

edelreal@purdue.edu
765-494-7273

Quick Links

Tweets

Thank you @JeremyHL! It will definitely help the response rate with your social media rock star status! 😎 twitter.com/JeremyHL/statu…

About 11 hours ago from Roberto Gallardo's Twitter via Twitter for Android