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Purdue Extension Community Development’s Digital Ready initiative advances the capacity of small businesses to strengthen their knowledge and application of broadband strategies.
Through interactive workshops and online courses led by a statewide team of Purdue trainers, participants learn about the importance of the digital economy, how to incorporate digital strategies into the work place and build technical knowledge.
Digital Ready Business lessons were designed to get small businesses and entrepreneurs on the internet by providing flexibility on when and where you learn. Through these lessons, you will receive in-depth instruction on how to get a business online, from creating a website through email reach, in order to better reach your customers.
Recent studies highlight the economic benefits of broadband adoption by small businesses. Since most new jobs in Indiana are created by existing businesses with less than 100 employees, establishing and expanding their online presence is critical to remain competitive.
Narrowing the digital divide requires efforts to strengthen digital literacy, enhance the awareness of digital tools and encourage adoption by consumers and workers. Our basic/intermediate level educational products help advance broadband applications by entrepreneurs and small businesses.
Entrepreneurs and businesses participating in the Digital Ready Businesses course report an overall 92% increase in knowledge after the course. So how did the course help businesses grow? When we asked entrepreneurs and businesses that question, of those who responded, 73% reported an increase in sales, 91% reported an increase in their customer base and 100% reported an increase in customer engagement.
We know you’re busy so we offer two ways to take lessons through the Digital Ready course. You can choose one, or a combination of, the two options:
Once you’ve registered for a lesson(s), download our study guide app through Google Play or iOS (coming soon!)
Before taking a lesson, we recommend you view these brief videos in order to become better prepared:
Purchase lessons individually, or save money by buying the package:
You have up to 90 days to complete a lesson, or a year to complete all lessons. Once you have completed all lessons, you can apply for the Digital Ready Businesses Certificate!
Earn a Digital Ready certificate to indicate proficiency in basic level business related digital skills. A Digital Ready Businesses (DRB) certificate may be awarded upon completion of the required lessons, successfully passing the quizzes to assess knowledge and completing a final project.
The final project will reinforce skills learned and provide you an opportunity to demonstrate your ability and skills in real-world experiences. Earning a Digital Ready certificate exhibits to employers that you have the competence needed for strategy, planning, management, promotion and measurement.
Certificate cost: $225 for Indiana residents and $250 for non-Indiana residents.
Stories from a few small businesses after implementing strategies learned from the Digital Ready Businesses workshops:
“The information was very helpful in how to market on each platform. We have a long way to go but at least now have a plan in place! Since our workshop I started concentrating on Facebook and Instagram with the help of my daughter. She started to post daily even though our content/backdrop was not exactly how we wanted it we have played along tweaking as we go. We grew Facebook from 1547 to 2079 and Instagram 676 to 2013 so far!”
“When photos are posted, we see a direct increase in traffic.”
“I’m doing PR and their business has expanded.”
“Our services in particular have improved and we have become more aware of how to improve engagement with customers.”
“The Digital Ready workshops helped put additional social media information in my hands that I didn’t know were available before.”
“This was a great series of workshops, especially for those just beginning their business.”
“Our business has increased in the 1st year!”
|Bo Beaulieu||Purdue Center for Regional Developmentfirstname.lastname@example.org|
|Roberto Gallardo||Director, Purdue Center for Regional Development, and Community and Regional Economics Specialist, Extensionemail@example.com|
|Lindsey Bloos||City of Madison Chamberfirstname.lastname@example.org|
|Cheryl Casselman||Extension Educator, Sullivan Countyemail@example.com|
|Emily Del Real||Engagement Specialistfirstname.lastname@example.org|
|Mary Foell||Extension Educator, LaPorte Countyemail@example.com|
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