Digital Ready- Introduction to Email Marketing & Email Marketing Analytics

Date/Time

Date(s) - 08/21/2019
11:00 am - 1:00 pm

Location

Crossroads Community Church

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The Digital Ready program is designed to help small businesses learn to leverage online tools and services to grow their business. Workshops are designed to take about an hour and include a presentation from a trained Extension educator, activities, handouts and more.

In this workshop, “Introduction to Email Marketing,” participants receive a crash course on email marketing for their business. From platforms to content to audience, this course covers a wide range of topics related to email marketing.

In the second part of the workshop, learn to get the most out of your email marketing campaigns! In the “Email Marketing Analytics” workshop you will learn about the key indicators used to monitor campaigns and how to use the data to maximize your return on investment (ROI). Please have a valid business email address available for your use during the hands-on portion of the workshop.

Before the workshop, please complete the pre-requisites. The pre-requisites take approximately 20-30 minutes each to complete and only need to be taken once:

Internet Basics: https://www.gcflearnfree.org/internetbasics/

Internet Safety: https://www.gcflearnfree.org/internetsafety/

For more information, contact Cheryl Casselman at ccassel@purdue.edu or (812) 268-4332.

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